"What is that?"
A QR Code is a 2 dimensional barcode initially designed to track automotive parts during manufacturing. It was developed in 1994 by Denso-Wave.
With the proliferation of smart phones, the QR Code (quick response) is quickly becoming known in mainstream American culture. All you need is a smartphone with a built in camera and QR Code reader application. One such free app is i-nigma from 3GVision, available from either the Apple App Store, Blackberry App World, or Android Market.
The unique design allows it to be read from any angle and its storage capacity is greatly increased compared to a typical one dimensional barcode. To scan a QR code initiate your QR code reader and point your phone's camera lens on the code. Usually it will take the user to a web site, dowload information to your phone (including contact information, important dates, begin a phone call or e-mail or even directions to a location). They have now evolved to be powerful marketing tools and can be seen on billboards, magazine ads, restaurant menus, and even on clothing.
QR Codes are gaining more attention in the United States and will likely evolve into even more exciting technology
Shelly Guibert, Ben Goodwyn Agency
972.618.0100
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