Word Stream, a Boston MA-based provider of search marketing software, studied what keyword categories fetched the highest costs-per-click in Google AdWords. The keyword "insurance" took the number one spot - by a large margin.
24% of the most expensive keywords were related to the word insurance. These high cost-per-click keywords make Google the majority of its profits. In the last 4 quarters alone, Google made $32.2 billion in total advertising revenue.
Here are the top five keyword categories.
1. Insurance
2. Loans
3. Mortgage
4. Attorney
5. Credit
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